The Complete Guide to Garden Center Management
Editorial Reviews
Book Description
Gardening has become much more than a hobby for many, and savvy nursery managers need an added edge to compete with the many retail outlets and superstores that now carry plants and gardening supplies. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are Web sites, creating flow, signage, fixtures, purchasing decisions, and employee management.
About the Author
John Stanley is a retail consultant and the author of The Nursery and Garden Centre Manual and Just About Everything a Retail Manager Needs to Know, and the creator of the CD-ROM Creative Displays for Profit.
The Complete Guide to Garden Center Management,John Stanley,Ball Publishing,1883052319,Garden centers (Retail trade),Gardening,Gardening/Plants,Management,Reference,Small Business - General,Small Business/Entrepreneurship,Agriculture & related industries,Management & management techniques
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