Fashion: From Concept to Consumer
Editorial Reviews
The publisher, Prentice-Hall Career & Technology
Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.
From the Back Cover
Key Benefit: Organized according to the design and marketing processes in the fashion industry, this book offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience. Key Topics: Explains the interrelationship of merchandising and marketing activities with design. Incorporates a global perspective of international fashion centers. Critical marketing issues mentioned throughout. Expands coverage of textiles.
Fashion: From Concept to Consumer
Fashion: From Concept to Consumer,Gini Stephens Frings,Prentice Hall College Div,0133708918,Art & Art Instruction,Clothing trade,Decorating,Fashion,Fashion merchandising
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