The Vernor's Story : From Gnomes to Now

The Vernor's Story : From Gnomes to Now

Editorial Reviews
Book Description
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.

The Vernor's Story: From Gnomes to Now,Lawrence L. Rouch,University of Michigan Press,0472066978,Americana,Antiques & Collectibles,Antiques/Collectibles,Beverages - Non-Alcoholic,Business / Economics / Finance,Corporate & Business History - General,History,Industries - Manufacturing Industries,Soft drink industry,United States,Vernor's (Firm),Food manufacturing & related industries,History / United States / State & Local,Michigan,Nature / General,USA

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