Mastering the Universe : He-Man and the Rise and Fall of a Billion-Dollar Idea
Editorial Reviews
Book Description
Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world's most competitive industry, toys-and it does so from the perspective of Roger Sweet, the man who originated He-Man for Mattel. He-Man and the product line that grew out of it, Masters of the Universe (MOTU), created a fantasy world for boys that, at its height in 1986, reached $400 million in U.S. sales, only to plummet to $7 million the following year. During its six-year run, the MOTU line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picture-a feat not even the venerable Barbie can claim. Mastering the Universe explores the phenomenon of He-Man's popularity, as well as the shocking reasons behind the toy's rapid decline.
From the Publisher
MASTERING THE UNIVERSE is a must-read for members of the "I-love-the-80's" generation as well as for toy collectors, pop culture enthusiasts, and anyone interested in the drama of business history-as bloody a battleground as anything He-Man ever faced.
Mastering the Universe : He-Man and the Rise and Fall of a Billion-Dollar Idea
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea,Roger Sweet,Wecker David,Emmis Books,1578602238,Antiques & Collectibles,Antiques / Collectibles,Antiques/Collectibles,He-man figures,History,Mattel, Inc,Technical & Manufacturing Trades,Toys,Antiques & Collectibles / Toys
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