Editorial Reviews
Review
Washington Times
Smartly written and extensively researched....Readers get to see a world few will ever know.
Joe Collins
Booklist
A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM.
Paul Lienert
Automobile
Schefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM.
Ken Gross
Automotive Industries
That Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars.
Kirkus Review
[A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike.
Book Description
No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.
For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.
All Corvettes Are Red
All Corvettes Are Red,Pocket,0671685015,Antiques/Collectibles,Automotive - General,Corvette automobile,Industrial Management,Marketing - General,Transportation,Business & Economics / Marketing / General,Road & motor vehicles: general interest,Road transport industries,Road vehicle manufacturing industry,USA
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